In Brief

Senior Business Manager
Business Services and Solutions, Treasury Board Secretariat
Member of an interdepartmental group on Identity Management (IdM). Advice, developing policy instruments and following the files on identity theft and common business number. Reviewed Treasury Board Submissions and Government On-Line closeout reports. Responsible for research and report development and developing Briefing Notes to CIO.

Accomplishments: Researched and developed report on Citizen Relationship Management (CiRM), collaborated on the development of draft policy, directive and answers to the Six Policy Suite Renewal Challenge Questions for IdM, initiated and ran a workshop on policy instrument development for Accessibility and IdM.

Senior Web Manager
Communications Department, Public Safety and Emergency Preparedness Canada
(formerly the Office of Critical Infrastructure Protection and Emergency Preparedness, Department of National Defense)
Manager of Web technologies. Responsible for Internet sites, Intranet sites and Web-based applications. Responsible for managing Web team, ensuring sites were up and running even during disasters and were compliant with Common Look and Feel and Government On-Line standards at all times. Development of interface and graphic design. Statistical analysis of usage logs. Team leader and key program manager when interfacing with non-technical clients. Primary Interface to GOC Internet Advisory Council (IAC) and National Defence On-Line (NDOL) Committees.

Accomplishments: Directed topological development, design and dynamic coding of primary Web site and Emergency Preparedness Week sites. Winner of infoworld “Best Use of Technology” Award; site featured on CNN.com's Technology Home Page; one of the first Canadian government Web sites to be compliant with new accessibility and corporate identity standards; developed Internet business continuity plan to assess risk and business impact analysis and developed strategies and detailed plans to avoid risks and to accelerate recovery. Projects included: Canadian Disaster Database, Emergency Public Communication Lexicon.

Marketing Communications Director and Senior Web Producer
Creative Labs, Inc. - Internet startup LAVA.com
Owner of Internet technologies, marketing and budget. Owner of Internet technologies, multimedia development, CyberSource online e-commerce system, marketing and budget. Created and implemented branding and strategic plans designed to increase the level of exposure and sales, counselled on new client development, strategic planning, corporate mission and business strategy. Wrote collateral marketing materials, built and managed “Creative Sciences” team. Direct design and development of product graphical user interfaces. Wrote collateral marketing materials, built and managed “Creative Sciences” team.

Accomplishments: Updated LAVA brand, created viewmusic and Oozic brands. Directed development of a dynamic, remotely-updatable and localizeable Web presence with e-commerce back end and much-improved user and graphic interface. Focused content strategy, promotions, and guerilla marketing resulted in over 650,000 registered users and delivery of over 2 million units of Lava software via the Lava.com. Built a cohesive Creative Sciences team, removing all dependencies upon parent company design, writing and editing resources. This strong team was built during a very competitive era of hiring in Silicon Valley. Directed user interface design for software products - received award for Animation Magazine's "Top 15 Coolest Digital Toys". Coached the channel marketing divisions and product marketing management to meet the creative goals and objectives of the company. Worked with partners (including Walt Disney Records, SPIN Records, TommyBoy Records, WebNoize) to develop co-marketing opportunities.

Head of Design, Web and Marketing Communications
Avid Technology, Inc.
Managed and directed Avid's global web initiative and direction of all web work by agency TBWA/Chiat/Day. Developed information architecture for Intranets, Extranets and ancillary marketing sites. Direction of interactive demo CDROMs. Conducted extensive research, created detailed content and business models and delivered strategic recommendations on next-generation Avid Web site AvidProNet.com. Responsible for managing a team of writers and web developers.

Accomplishments: Added excitement to the staid Avid brand; qualitatively improved Web visitor satisfaction; built the groundwork for next-generation Avid Web sites; successfully managed a tight editorial calendar for multiple Web sites.

Senior Designer
Microsoft | Softimage
Graphic and user interface design of Softimage.com: the 800-lb gorilla of professional visual content production web sites. Design and production of Microsoft.com product web sites. Management and initiation of content creation, editorial calendar, and distributed content management system. Hired and managed external writers, determined budget, and evaluated site metrics. Supervised, designed and produced marketing communications print materials including collateral, direct mail, channel materials, partners magazines and marketing materials, tradeshow booth design and signage, and design and creative for Microsoft brands.

Accomplishments: Responsible for over 500% growth in visitors, registered guests and leads in the first year. Took customer satisfaction from worst to first in its market (survey by Deloitte and Touche in 1996 corroborated). Established direct relationships with a diverse range of customers such as ILM, Raven Software, Psygnosis, and PDI.

Co-Founder, Senior Designer & Production Manager
New Vision Syndicate
Freelance design and production of marketing communications projects.

Bed and Breakfast Online (1994) Design of Canada’s leading B&B Web site.
Bell Canada (1995) Topological development and creative team management for Bell Canada's 2nd generation WWW site.
Bell Northern Research (1993) Conceptual packaging designs for advance technology research products.
e-Bay (2004) Intranet portal interface design.
Embassy of France (1995) Creative team management for ambassadorial WWW site.
Ericsson (1995) interface and conceptual packaging designs.
Hearst Animation (1995) Prop and vehicle design for Flash Gordon Saturday morning cartoon.
Museum of Science &Technology, Ottawa (1993) Way-finding system analysis & redesign.
Ottawa Homes Plus (2002) Topological development, business consultation, design and development for ottawahomesplus.com
Tollytots, Inc. (2003) Marketing and product design concepts for a new product line.
Tourism Québec (1993) Creative team management for a province-wide informational kiosk system.
UnitedWay Canada (1994) Design and graphics for web site.
Valiant Networks (2000) Topological development and graphic design for Valiant Networks world wide web site.